Essays about: "Yiyun Zhu"
Found 1 essay containing the words Yiyun Zhu.
1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.University essay from Lunds universitet/Institutionen för strategisk kommunikation
Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE