Essays about: "Ylva Arwidson"

Found 1 essay containing the words Ylva Arwidson.

  1. 1. Digital Public Relations in the Swedish Cultural Sector : A Study of Effective PR and Two-Way Communication

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Ylva Arwidson; [2020]
    Keywords : Digital Public Relations; Effective Public Relations; Effective Communications; Cultural Heritage; Two-Way Communication; Digital Media;

    Abstract : This research is about Swedish cultural institutions’ digital public relations work, with the purpose of investigating what the digital coordinators at the institutions consider to be essential skills in their work and how they define and implement effective and successful communication online. Communicating about culture and cultural heritage is essential and a key priority in order to ensure that the public is educated about the past as well as the present. READ MORE