Essays about: "Young customer"

Showing result 1 - 5 of 75 essays containing the words Young customer.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  3. 2. Exploring Emotional Awareness through User Experience Design : Designing a mobile application which helps to enrich emotional vocabulary

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Deimante Butkute; [2023]
    Keywords : User Experience Design; Emotional Awareness; Emotions; Emotional Vocabulary.;

    Abstract : The motivation of this work focused on inspiring the understanding of emotions and the ability to name them precisely to improve self-awareness and well-being. Through an online survey, competitor analysis, customer journey map, and interviews it was clear that the chosen target group of young people do not feel fully confident in understanding their emotions and lacked emotional vocabulary. READ MORE

  4. 3. Faktorer som påverkar valet av unghästutbildare

    University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

    Author : Lina Andersson Norén; Ylva Falkeström; Jonna Jansson; [2023]
    Keywords : häst; hästvälfärd; tjänster; unghästutbildning; frågesamtal;

    Abstract : De ridhästar som föds upp i Sverige idag är mycket talangfulla. De har en stor kapacitet inom både gångarter och hoppning, är mycket känsliga, explosiva och reaktiva. Explosivare hästar har bidragit till att hästarna blivit svårare för mindre rutinerade personer att hantera och utbilda på ett säkert och korrekt sätt. READ MORE

  5. 4. Customer Related Risks : A Garment Manufacturer Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Caroline Lindholm; Filippa Vasilis; Astrid Hansson; [2022]
    Keywords : Risk; Risk Management; Garment Manufacturing; Malaysia; Buyer-Supplier Relationship; Purchasing Practices;

    Abstract : This paper examines risks that arise from buyer-manufacturer relationships from Malaysian garment manufacturers' perspectives. In addition, the risk management techniques used to handle these risks are studied and cross-examined. The nature of the relationship is also discussed in relation to the risks and risk management techniques identified. READ MORE

  6. 5. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Mannelqvist; Isak Mårtensson; [2022]
    Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE