Essays about: "Yu Dai"
Found 1 essay containing the words Yu Dai.
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1. Branding for Start-ups: A case Study of Spotify
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. READ MORE
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