Essays about: "Yuan Jia"

Found 2 essays containing the words Yuan Jia.

1. 1. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : MO JIA; Yuan Xin GAO; [2014]
   Keywords : Chinese Consumer Behavior; Chinese Home Furnishing Industry; “Mianzi”; Competitive Consumption; Conspicuous Consumption;

   Abstract : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. READ MORE

3. 2. Examining Usability Activities in Scrum Projects – A Survey Study

   University essay from Institutionen för informationsteknologi

   Author : Yuan Jia; [2012]
   Keywords : ;

   Abstract : Over the past decades, usability techniques have been introduced into software development practices. At the same time many development organizations have started to use the agile development process – Scrum – to plan and organize their software projects. READ MORE