Essays about: "Yuanyuan Feng"
Found 3 essays containing the words Yuanyuan Feng.
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1. The relationship between accountants and external auditors : A case study from client’s perspective on subordinate level
University essay from Företagsekonomiska institutionenAbstract : The nature of the auditor-client relationship is a complex aggregate involving a number of groups and individuals between both parties. Although auditor-client relationship is an important subject in the accounting and auditing literature, what has not been extensively studied is the complex relationship between the clients accounting staff and the external audit group at subordinate organization level. READ MORE
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2. Toyota Crisis: Management Ignorance? : A Swedish Case of Consumers Perceptions
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. READ MORE
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3. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE
