Essays about: "Yuanyuan Jr Feng"

Found 1 essay containing the words Yuanyuan Jr Feng.

  1. 1. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]
    Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust; Satisfaction; Switching Cost; Mobile Telecommunication;

    Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE