Essays about: "Yue Yuan"

Found 3 essays containing the words Yue Yuan.

1. 1. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yang Lu; Yue Yuan; [2018]
   Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

   Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE

3. 2. What factors affect customer satisfaction towards Asian restaurants in Gävle?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Qingchen Fu; Yue Yuan; [2015]
   Keywords : Food quality; service quality; customer satisfaction; Asian restaurant;

   Abstract : Aim: The aim of this research is to investigate factors which influence customer satisfaction in Asian restaurants.Method: Qualitative method and quantitative are used in this research. The data collected from both questionnaires and semi-structured interviews. READ MORE

4. 3. Factors influencing Chinese consumer behavior purchasing clothes online in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Qingchen Fu; Yue Yuan; [2015]
   Keywords : Consumer behaviour;

   Abstract : .... READ MORE