Essays about: "Yue Zhao"

Found 2 essays containing the words Yue Zhao.

1. 1. Key Success Factors behind Mobile Games : A Business Model for the Chinese mobile game market

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Zhao Yue Wen; [2015]
   Keywords : business model; mobile game; key success factor;

   Abstract : The research question is formulated as “what are the key success factors making a mobile game become a big success in China? ” to view the key success factors behind new launched mobile games and how company’s business model and marketing strategy that bring them into and help them succeed in the China market.   A qualitative method with the deductive approach has been using in this paper to be able to answer and interpret the studied questions. READ MORE

3. 2. Individual Business Initiation Process and Business Dynamics

   University essay from Företagsekonomiska institutionen

   Author : Yue Zhao; [2012]
   Keywords : Network structure; Structural hole; Connectivity; Netentrepreneur; Exchange; Relationship; Adaptation;

   Abstract : Many relationship-based studies focus on how businesses are maintained and developed. However, little attention focused on individuals as business initiators and the consequent processes. This study will bridge this gap. READ MORE