Essays about: "Yufei Erik Luo"
Found 1 essay containing the words Yufei Erik Luo.
1. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer CommunicationUniversity essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE