Essays about: "Yuhan Hou"

Found 1 essay containing the words Yuhan Hou.

  1. 1. The Impact Of Three Factors Related To Online Shopping (Efficiency, E-service Quality, Brand Image) On Customer Satisfaction

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yuhan Hou; Yuxuan Ma; [2022]
    Keywords : “Online shopping”; “Customer satisfaction”; “Effect”; “Efficiency”; “Service quality”; “Brand image”;

    Abstract : Background: Online shopping is now the most popular way to spend. It haschanged people's consumption habits. In this change, customer satisfaction hasplayed a crucial role. Therefore, this paper studies the impact of online shoppingon customer satisfaction. READ MORE