Essays about: "Yulia Belinskaya"

Found 1 essay containing the words Yulia Belinskaya.

  1. 1. Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes

    University essay from Stockholms universitet/JMK

    Author : Yulia Belinskaya; [2015]
    Keywords : outdoor advertising; attitudes towards advertising; gender differences; recall of advertising;

    Abstract : The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. READ MORE