Essays about: "Yulia Storozheva"

Found 1 essay containing the words Yulia Storozheva.

  1. 1. Building brand equity at Huskvarna Motorcycles

    University essay from IHH, Företagsekonomi

    Author : Yulia Storozheva; Stephen Young; [2009]
    Keywords : brand equity; brand identity; leveraging the brand; brand meaning; brand responses; brand relationship; brand culture; Husqvarna Motorcycles;

    Abstract : Purpose The purpose of the thesis is to analyze the current challenges facedby Husqvarna Motorcycles in their brand building process, and todescribe ways in which applying the brand equity principles will enablean increase of the value of their brand. Background In the complex world of organizations and companies where thecompetitive position plays an important role in successful achievementsof the company, managers seek after building a sustainablecompetitive advantage. READ MORE