Essays about: "Yunpeng Qu"

Found 1 essay containing the words Yunpeng Qu.

  1. 1. Marketing Innovation Implementation : A case study of a Chinese Pharmaceutical Company

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Xiaoshuang Pang; Yunpeng Qu; [2010]
    Keywords : marketing innovation; implementation; china; pharmaceutical industry;

    Abstract : Innovation is becoming more and more important in modern society. There is a lot of research on different kinds of innovation. Marketing innovation is one kind of innovation that has not been studied frequently before. READ MORE