Essays about: "Yunyu Li"

Found 1 essay containing the words Yunyu Li.

  1. 1. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yunyu Li; Chang Liu; [2016]
    Keywords : Chinese SMEs Brand; Brand equity; Brand marketing mix; CSC;

    Abstract : The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the SMEs in China occupy the main amount, Chinese SMEs are the key factors in Chinese economy. READ MORE