Essays about: "Yuqin Xu"
Found 1 essay containing the words Yuqin Xu.
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1. From E-commerce to She-commerce: The rise of She-era? : A small-scale case study on female entrepreneurs on Taobao in China
University essay from Uppsala universitet/Medier och kommunikationAbstract : The study investigates female empowerment through online entrepreneurship on Taobao in Chinese society, from female entrepreneurs’ individual perspectives. Thus, the study is positioned in the dynamic e-commerce landscape of China. This small-scale case study has been conducted, which involves 14 female online storeowners on Taobao. READ MORE
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