Essays about: "Yusuke Hashimoto"

Found 2 essays containing the words Yusuke Hashimoto.

  1. 1. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Qirong Huang; Alexander Klar; Yusuke Hashimoto; [2022]
    Keywords : ;

    Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE

  3. 2. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
    Keywords : Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

    Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE