Essays about: "Yuyu Wang"

Found 1 essay containing the words Yuyu Wang.

  1. 1. Retail In-store Design and Sensory Cues

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jingjing Wu; Yuyu Wang; [2017]
    Keywords : ;

    Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE