Essays about: "Yvan Kenneth Nziengui Ebaley"
Found 1 essay containing the words Yvan Kenneth Nziengui Ebaley.
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1. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance
University essay from Umeå universitet/FöretagsekonomiAbstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE
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