Essays about: "Z-MET"
Found 1 essay containing the word Z-MET.
1. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan BodybuildersUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. READ MORE