Essays about: "ZARA company"

Showing result 1 - 5 of 10 essays containing the words ZARA company.

  1. 1. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

    University essay from Umeå universitet/Företagsekonomi

    Author : Olivia Andersson; Zara Karbalai; [2023]
    Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

    Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

  3. 2. The impact of product promotion on customer loyalty: A quantitative study on Zara

    University essay from Umeå universitet/Företagsekonomi

    Author : Anh Quang Bui; Víctor Muñoz Martinez; [2019]
    Keywords : Customer Loyalty; Product Promotion;

    Abstract : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. READ MORE

  4. 3. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Niklas Heed; Jakob Granlund; [2018]
    Keywords : Delivery; Returns; Brand Image; Brand Loyalty; Multichannel Retailer;

    Abstract : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. READ MORE

  5. 4. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

    University essay from Göteborgs universitet/Graduate School

    Author : Huang Danmei; [2016-07-04]
    Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

    Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE

  6. 5. Flexibility in Supply Chain. A case study of ICA AB (Non-Food/Clothing) and sub-case of ZARA

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Nastassia Povarava; Natalija Borovkova; [2012]
    Keywords : Supply Chain Flexibility; Uncertainty; Supply Chain Characteristics; Firm Performance; Textile Industry; Fast Fashion; ICA AB; ZARA.;

    Abstract : Problem – The essential problem being analyzed in the research paper is the methods of improving supply chain flexibility under certain circumstances and constrains that are imposed on the company. Purpose - The paper aims at providing suggestions on improvement of supply chain flexibility for ICA AB (Clothing) based on comparative analysis on sub-case study of ZARA. READ MORE