Essays about: "ZHUO YUAN GU"

Found 1 essay containing the words ZHUO YUAN GU.

  1. 1. Healthcare Wearables Consumption in China: Exploring Consumer Satisfaction and Stickiness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : ZHUO YUAN GU; [2016]
    Keywords : healthcare wearable; satisfaction; stickiness; value; quality; trust;

    Abstract : This study proposed a new topic in exploring what factors cause most Chinese customers not continue to use their healthcare wearables after purchasing. Based on the framework of “the self-regulation of attitudes, intentions, and behavior” (Bagozzi, 1992), which is used to determine what factors impact satisfaction and how satisfaction can in turn impact stickiness, this study developed a new research model and proposed seven hypotheses. READ MORE