Essays about: "Zakariae Fouzbi"

Found 3 essays containing the words Zakariae Fouzbi.

  1. 1. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Laurel Craven-Matthews; Asta Nordlund; Zakariae Fouzbi; [2021]
    Keywords : Ben Jerry s; Unilever; authenticity; brand identity; brand acquisition; brand structure; corporate brands; product brands; Business and Economics;

    Abstract : .... READ MORE

  3. 2. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Simian Yang; Zakariae Fouzbi; [2021]
    Keywords : Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

    Abstract : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. READ MORE

  4. 3. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Roos; Rebecka Corell; Zakariae Fouzbi; [2020]
    Keywords : Brand heritage; Retro brands; Nostalgia; Corporate Brand Identity Matrix; 4A:s of Retro Branding; Relaunch; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. READ MORE