Essays about: "Zaki Al-Zayat"
Found 1 essay containing the words Zaki Al-Zayat.
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1. The association between Cosmopolitanism and global brand loyalty : A quantitative study in developing and developed countries
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The effects of globalization has created a new global consumer segment known as Cosmopolitanism. It is a globally substantial segment that captures “open-minded individuals whose consumption orientation transcends particular cultures, localities or communities and who appreciates diversity including trying products and services from a variety of countries”. READ MORE
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