Essays about: "Zana Rama"

Found 3 essays containing the words Zana Rama.

1. 1. When Brands Go Political: A PepsiCo Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zana Rama; Hongwei Han; Ellen Hessels; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The value creation in brand public

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zana Rama; Hongwei Han; [2018]
   Keywords : Brand public; brand community; crowd; affectivity; connective action; social status game; micro-celebrity; Business and Economics;

   Abstract : Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. READ MORE

4. 3. Interorganizational Interactions in Industrial Clusters : A study of the Business Park Drenas, Kosovo

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Leotrina Koqani; Zana Rama; [2015]
   Keywords : Industrial clusters; Interorganizational interaction; Interorganizational Network; Cluster theory; Transition economy; Cooperation; Kosovo;

   Abstract : Over the past decade, the topics’ industrial cluster and interorganizational network has received much attention. A combination of both the topics in a country with a transition economy has not been fully studied. READ MORE