Essays about: "Zeina Othman"

Found 1 essay containing the words Zeina Othman.

  1. 1. The Impact of Influencers on Online Purchase Intent

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nadezhda Lisichkova; Zeina Othman; [2017]
    Keywords : Influencers; Influencer Marketing; Online Purchase Intent; Consumers; Online Retailer; Trust;

    Abstract : Purpose:                  The purpose of this thesis is to explore the features that an influencer possesses or should possess and their impact on online purchasing intent for consumers. Method:                   Results were derived from two focus groups interviews with 12 different consumers from various countries. READ MORE