Essays about: "Zeina Othman"
Found 1 essay containing the words Zeina Othman.
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1. The Impact of Influencers on Online Purchase Intent
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: The purpose of this thesis is to explore the features that an influencer possesses or should possess and their impact on online purchasing intent for consumers. Method: Results were derived from two focus groups interviews with 12 different consumers from various countries. READ MORE
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