Essays about: "Zeineb Al-Fattal"

Found 2 essays containing the words Zeineb Al-Fattal.

1. 1. The influence of third-party online reviews on consumers’ online purchase intention for skincare

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitet

   Author : Zeineb Al-Fattal; Amara Aldebe; [2022]
   Keywords : ;

   Abstract :  This study aims to gain a deeper understanding and knowledge about the influence in which third-party online reviews have on consumers’ online purchase intention for skincare products during the implemented restrictions during COVID-19. The study is conducted using a quantitative research method by distributing an online questionnaire. READ MORE

3. 2. The influence of guerrilla marketing on consumers’ purchasing behavior

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
   Keywords : ;

   Abstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE