Essays about: "Zeng Cheng"

Found 2 essays containing the words Zeng Cheng.

  1. 1. Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jiayun Zeng; Xinwei Zhang; Xiao Cheng; [2020]
    Keywords : offline shopping; the Theory of Planned Behavior; consumer intention; attitude; subjective norm; perceived behavioral control;

    Abstract : While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. READ MORE

  3. 2. Urban Sprawl : how to prevent from urbanization to counterurbanization - the Research and Thinking of Compact City and Satellite City

    University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

    Author : Zeng Cheng; [2010]
    Keywords : Urban Sprawl; Compact City; Satellite City; Urbanization; Counterurbanization; Greater London Plan; Urban Plan in Shanghai;

    Abstract : Sprawl seems an inevitable phenomenon because of the rapid expansion in urban area. It has some negative consequences, such as long transport distance to work, high car dependence and inadequate facilities. Recently, it pointed as causing a lot of urban problems and the situation has been worsening. READ MORE