Essays about: "Zero-price effect"
Found 3 essays containing the words Zero-price effect.
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1. Cognitive Biases in Freemium Offerings: Understanding Free Users' Intentions to Become Paying Customers in Music Streaming Services
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Along with recent technological developments, the music industry has experienced a digital disruption, and subscription-based music streaming services has become a leading model for music providers. Several music streaming services have applied the freemium model to their service offerings, meaning that they offer an ad-funded free version of their services with limited features along with the option to pay for a premium service with richer functionality. READ MORE
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2. Abolishing Stockholm’s Public Transport Fares
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The decrease of car emission levels has stagnated in the latter years in Stockholm, Sweden. Since the city’s publictransit system is highly developed via its large access to areas located in the city’s outskirts, it could serve as a tool topartially replace the city's car traffic and reduce emissions. READ MORE
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3. Is Loss Aversion Causing "FREE!" to Flourish?
University essay from Lunds universitet/Institutionen för psykologiAbstract : “Buy one – get one free!” is one of hundreds of commercial messages you see every day. Recent research has concluded what salespeople have known for decades; there is something peculiar about offers involving the concept of free. READ MORE
