Essays about: "Zhang Ying"

Found 4 essays containing the words Zhang Ying.

  1. 1. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  3. 2. Improve Knowledge Management in IT Company in China : A case study of Taobao

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Zhang Ying; [2013]
    Keywords : Knowledge management; knowledge sharing; task-based KM framework; knowledge management improvement;

    Abstract : With fast developing economy today, knowledge becomes critical resource in organizations since it creates enterprises’ competitive advantages. Thus, the management of knowledge is highly valued as one of the strategic solutions to business success. READ MORE

  4. 3. An Exploratory Study of Organisational Adaptation to Agile Project Management : An Investigation of IT Industry in China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Hiu Lam Shen; Ying Zhang; [2011]
    Keywords : agile project management; traditional project management; organisational adaptation;

    Abstract : .... READ MORE

  5. 4. A comparison of the prediction performances by the linear models and the ARIMA model : Take AUD/JPY as an example

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ying Zhang; Hailun Wu; [2007]
    Keywords : Foreign exchange market; AUD JPY; regression model; ARIMA model;

    Abstract : With the development of the financial markets, the foreign exchange market has become more and more important for investors. The daily volume of business dealt with on the foreign exchange markets in 1998 was estimated to be over $2.5 trillion dollars (the daily volume on New York Stock Exchanges is about $20 billion). READ MORE