Essays about: "Zhao Lingyan"
Found 1 essay containing the words Zhao Lingyan.
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1. Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?
University essay from Sektionen för Hälsa och SamhälleAbstract : American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. READ MORE
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