Essays about: "Zhao Lingyan"

Found 1 essay containing the words Zhao Lingyan.

  1. 1. Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Valentina Alcheva; Cai Yonggang; Zhao Lingyan; [2009]
    Keywords : cause-related marketing; consumer attitude; perception; buying behaviour; marketing communication;

    Abstract : American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. READ MORE