Essays about: "Zhao Yue Wen"

Found 1 essay containing the words Zhao Yue Wen.

  1. 1. Key Success Factors behind Mobile Games : A Business Model for the Chinese mobile game market

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Zhao Yue Wen; [2015]
    Keywords : business model; mobile game; key success factor;

    Abstract : The research question is formulated as “what are the key success factors making a mobile game become a big success in China? ” to view the key success factors behind new launched mobile games and how company’s business model and marketing strategy that bring them into and help them succeed in the China market.   A qualitative method with the deductive approach has been using in this paper to be able to answer and interpret the studied questions. READ MORE