Essays about: "Zhenhui Ma"

Found 1 essay containing the words Zhenhui Ma.

  1. 1. Volvo Car Corporation and its Potential Market in East Coast China

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Zhenhui Ma; [2012]
    Keywords : Automobile consumption; Volvo Car Corporation; Volvo automobiles; Chinese consumers; Shanghai; Social Sciences;

    Abstract : With the rapid growth of Chinese economy, China has surpassed America and become the biggest automotive market. After Zhejiang Geely Holding Group acquired Volvo Car Corporation in 2010, China was targeted to be its future biggest market in both producing automobiles and sales around the world. READ MORE