Essays about: "Zhiqiang Jiao"

Found 1 essay containing the words Zhiqiang Jiao.

  1. 1. Balancing the Paradox of Localization and Globalization : Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China's Market

    University essay from Handelshögskolan BBS

    Author : Jun Chen; Zhiqiang Jiao; [2008]
    Keywords : Multinational Corporation; Automotive Industry; China market; Paradox; Globalization and localization;

    Abstract : Multinational Corporations (MNCs) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a MNC configure its cross-border activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies. READ MORE