Essays about: "Zhiqiang Jiao"
Found 1 essay containing the words Zhiqiang Jiao.
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1. Balancing the Paradox of Localization and Globalization : Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China's Market
University essay from Handelshögskolan BBSAbstract : Multinational Corporations (MNCs) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a MNC configure its cross-border activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies. READ MORE
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