Essays about: "Zhou jianzhi"

Found 1 essay containing the words Zhou jianzhi.

  1. 1. Cash-back Websites : An empirical study of factors influencing customer loyalty

    University essay from Företagsekonomiska institutionen

    Author : Jianzhi Zhou; Chanida Kasikitvorakul; [2013]
    Keywords : affiliate marketing; customer loyalty in e-commerce; customer perceived value; customer satisfaction; cash-back websites in China;

    Abstract : Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. READ MORE