Essays about: "Zhouni Aihie Lin"

Found 1 essay containing the words Zhouni Aihie Lin.

  1. 1. Customer Loyalty of Amazon : how to build a long lasting relationship?

    University essay from Avdelningen för ekonomi

    Author : Zhouni Aihie Lin; Shiying Yan; [2012]
    Keywords : Customer loyalty; Customer relationship; Satisfaction; Services; Online shopping website;

    Abstract : Aim: The purpose of the study is to do the research that under the e-commerce business model, the impact factors of customer loyalty in an online shopping environment, how to improve the customer loyalty and how to build a long lasting customer relationship. Design/Methodology/approach: Through to the questionnaire survey research, design and collect sample data, combine with the Amazon Company’s current operating mode and the theoretical, and also got the second data. READ MORE