Essays about: "Zhu Hanbing"

Found 2 essays containing the words Zhu Hanbing.

1. 1. A study of the chips packaging amongyoung consumers in Sweden : From the perspective of customer satisfaction and customer’s purchase decisions

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Liu Yifan; Yang Xi; Zhu Hanbing; [2020]
   Keywords : Packaging; Customer satisfaction; Purchase decision; Environmental sustainability; CSR; Sweden; Young customer;

   Abstract : The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study, theoretical analysis, interviews, and focus groups are used as the research methods. READ MORE

3. 2. A study of the chips packaging among young consumers in Sweden : From the perspective of customer satisfaction and customer’s purchase decisions

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Xi Yang; Yifan Liu; Hanbing Zhu; [2020]
   Keywords : Packaging; Customer satisfaction; Purchase decision; Environmental sustainability; CSR; Sweden; Young customers.;

   Abstract : The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study, theoretical analysis, interviews, and focus groups are used as the research methods. READ MORE