Essays about: "Zi-hoon Park"

Found 1 essay containing the words Zi-hoon Park.

  1. 1. Shaping minds to increase ecological consumption?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Zi-Hoon Park; Miranda Schüler; [2016]
    Keywords : Ethical framing; Goal framing; CSR; Ethical consumption;

    Abstract : The purpose of this paper is to provide insight into Swedish consumers' attitudes and behavior regarding their purchasing of ecological food and household products. We also aim to investigate if, and how, negative goal framing can affect consumers in their purchase behavior and evaluation of these products. READ MORE