Essays about: "Zong Shengyi"
Found 1 essay containing the words Zong Shengyi.
-
1. The use of Social Media in Marketing Management : A Multiple Case Study of B2B Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE
Result pages:
1