Essays about: "a study on consumer perception towards"

Showing result 6 - 10 of 121 essays containing the words a study on consumer perception towards.

  1. 6. The plastic bag ban in Kenya : A study on consumer perceptions and attitudes following the plastic bag ban in Nairobi, Kenya

    University essay from

    Author : Sauda Luzze; [2023]
    Keywords : Plastic bag ban; Kenya; Nairobi; behavioral change; attitude; perception.;

    Abstract : In 2017, Kenya's government banned plastic bags, to reduce plastic waste and protect the environment. Today Kenya has one of the strictest plastic bag bans in the world. READ MORE

  3. 7. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Felix Stenberg; Joakim Bosved; [2023]
    Keywords : Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

    Abstract : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. READ MORE

  4. 8. The current situation of wind power development and human perception and attitude towards it : (A comparison study between India and Sweden)

    University essay from Högskolan i Halmstad

    Author : Jithin Jagadeesan; [2023]
    Keywords : Wind power; renewable energy; Sweden; India; human attitudes; public opinion; production and incentives.;

    Abstract : Environmental experts agree that climate change is the biggest challenge facing our planet, and renewable energy and wind power are two important ways to curb it. Many governments promote these choices as environmentally friendly. READ MORE

  5. 9. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
    Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

    Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE

  6. 10. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ellinor Zakhour; Sheida Yousefnavaz; [2023]
    Keywords : consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

    Abstract : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. READ MORE