Essays about: "a study on literature review of customer perception"

Showing result 1 - 5 of 25 essays containing the words a study on literature review of customer perception.

  1. 1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  3. 2. Perception Of The Usefulness Of The Balanced Scorecard In Operational Performance Management During The Covid-19 Pandemic : – A Case Study Of Warehouse Operation.

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Jyotsana Lata; Ann Sarah George; Chioma Ngeleh; [2022]
    Keywords : Operational Performance Management; Balanced Scorecard; Warehouse Performance Management; Covid-19 Pandemic; Disruption.;

    Abstract : Abstract Purpose: This study aims to explore the usefulness of the Balanced Scorecard in an organization considering the disruptions caused by the Covid-19 pandemic in a warehouse. Furthermore, the Operational Performance Management of Atea Logistics AB (an IT infrastructure service provider warehouse) during the Covid-19 pandemic is presented with regards to the quality and delivery objectives form the customer perspective of the balanced scorecard along with how it helped Atea prepare for future disruptions. READ MORE

  4. 3. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  5. 4. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  6. 5. Mäklarens syn på flerbostadshus i trä : en jämförelse av mäklarroller

    University essay from SLU/Dept. of Forest Economics

    Author : Alice Sjölund; Tyra Tornberg; [2021]
    Keywords : fastighetsmäklare; kommunikation; konstruktionsmaterial; real estate agent; relationsmarknadsföring; service dominant logic; varumärkes-territorium; brand territory; communication; construction material; relationship marketing; service dominant logic;

    Abstract : Sverige har en väl utvecklad tradition att bygga småhus i trä och mycket resurser till detta. Trots det så är andelen flerbostadshus i trä på marknaden låg. Tidigare studier visar att konsumenterna inte har så stor kunskap om dessa bostäder i trä. READ MORE