Essays about: "aaker"

Showing result 1 - 5 of 37 essays containing the word aaker.

1. 1. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Andreea Anchidin; Sofia Bigert; [2023]
   Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

   Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

3. 2. How Generation Z perceive brand personality on TikTok

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Bea Burke; Katrina Mitrofanova; [2023]
   Keywords : Generation Z; personality dimensions; brand personality; TikTok;

   Abstract : Background: Since its publication in 1997, Jennifer Aaker’s brand personality model has been challenged but none of the publications have had the same seminal effect. Additionally, differences in perceptions of Aaker’s personalities have been found which suggests a gap of knowledge to research. READ MORE

4. 3. A case study: Market Analysis of Aspirable; a tool for permanent smoking cessation

   University essay from Uppsala universitet/Institutionen för biologisk grundutbildning

   Author : Eirini Kotsidou; [2022]
   Keywords : Case study; Market analysis; biotechnology; smoking; smoking cessation; breathalyzer;

   Abstract : When examining data and statistics one thing is very clear. Smoking tobacco is causing a lot of different problems both in an individual’s health and in the society. Even though there is abundant evidence regarding its hazardous consequences, tobacco holds still a lot of users under its influence. READ MORE

5. 4. The (Mis)alignment between Offline and Online Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
   Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

   Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

6. 5. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
   Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

   Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE