Essays about: "about CRM"

Showing result 1 - 5 of 60 essays containing the words about CRM.

1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

3. 2. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Ibrahim Ali Mehkri; [2023]
   Keywords : citizen inquiries; e-Government; Sweden; CRM;

   Abstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE

4. 3. How is anticipation, as part of system resilience, operationalised on the flight deck, and to what extent does the regulation facilitate it?

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Tomi Tervo; Atte Jokinen; [2023]
   Keywords : Aviation; resilience; anticipation; experience; resilience development; EASA regulation; FLMU06; Social Sciences;

   Abstract : Resilience is a contemporary ‘hot topic’ in aviation - as well as in many other safety critical industries. The need for understanding resilience has been recognised since it has been noted that serious incidents and accidents are often related to very complex and unexpected situations and failures that cannot be managed with compliance, or which are not covered by existing procedures or checklists. READ MORE

5. 4. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ida Lengdell; [2023]
   Keywords : Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

   Abstract : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. READ MORE

6. 5. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

   University essay from Göteborgs universitet/Graduate School

   Author : Swati Malhotra; [2022-07-05]
   Keywords : Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

   Abstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE