Essays about: "about brand names"

Showing result 1 - 5 of 10 essays containing the words about brand names.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. Swedes' Attitudes to the Use of English in Swedish Advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Evelina Carling; [2018]
    Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

    Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

  4. 3. Trademark Rights under the Plain Packaging Regime and the New Tobacco Products Directive

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Alexander Mutafchiyski; [2017]
    Keywords : Plain packaging; cigarettes; tobacco products; trademarks;

    Abstract : With the entry into force of the Second Tobacco Products Directive1 (hereinafter TPD), new labelling requirements for tobacco products are being introduced for ensuring greater protection of public health. Notably, the TPD harmonises minimum requirements of the WHO’s Framework Convention on Tobacco Control and its Guidelines, consisting of pictorial warnings and information about the harmful effects of smoking (Article 9 and 10 TPD), covering 65% of the tobacco package2, but also provides the possibility for Member States to introduce further more stringent measures (Article 24(2) TPD). READ MORE

  5. 4. Influence of Brand Name on Consumer Decision

    University essay from Handelshögskolan vid Umeå universitet

    Author : Tanveer Hasan; [2008]
    Keywords : Branding; Brand Equity; Emotional Branding; Consumer Decision making; ;

    Abstract : In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. READ MORE

  6. 5. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Keywords : brand equity; high-involvement products; consumers’ purchase decision;

    Abstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE