Essays about: "about festival"

Showing result 1 - 5 of 20 essays containing the words about festival.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. Being Minority and Majority - Chinese Muslims in Malaysia

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Qinyi Zhou; [2022]
    Keywords : Identity; Festival customs; Malaysian Chinese; Social environment; Social Sciences;

    Abstract : This paper examines the identities of Chinese Muslims who are simultaneously an ethnic minority and a religious majority in the Malaysian social context. The research questions how their identities shape their festival practices and social environments. READ MORE

  4. 3. Effectively Communicating Biodiversity Loss Through Audiovisual Stories

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Susan Rozema; Jannika Katharina Nowak; [2021]
    Keywords : communication; biodiversity loss; conservation; audiovisual stories; short-format videos;

    Abstract : Communication about biodiversity loss is insufficient and audiovisual stories can help to effectively communicate the problem. This research developed the optimum communication criteria for communicating effectively about biodiversity loss through audiovisual stories. READ MORE

  5. 4. U EXPRESSED

    University essay from Lunds universitet/Industridesign

    Author : Frida Abrahamsson; Maria Kristensson; [2021]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : Life at a music festival can be both a blessing and a curse. It creates a feeling of escaping reality into euphoric happiness and freedom that only music festivals can bring. But one thing can drastically change this mood and make the living at the festival quite miserable – the weather. READ MORE

  6. 5. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    University essay from

    Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE