Essays about: "about sports"

Showing result 1 - 5 of 187 essays containing the words about sports.

  1. 1. Analyzing the Impact of Tempo-changing Music for user Performance and Risk-taking Behavior in Video Games

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Adam Åkesson; [2024]
    Keywords : Performance; Risk-taking behavior; Tempo-changing music;

    Abstract :  Background. In real life humans have been proven to be affected in different ways by music. In sports, music can be shown to be useful for better performance. Taking this into thought while playing video games could help players perform better as well as in real life. READ MORE

  3. 2. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  4. 3. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  5. 4. Media Representations of Doping in Sports : An Analysis of How Media Frames Men and Women in Doping Scandals

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Carolina Guglielmetti; [2023]
    Keywords : doping; framing; media representation; Lance Armstrong; Marion Jones; performance-enhancing drugs;

    Abstract : In this thesis we delve into the profile doping scandals involving Marion Jones and Lance Armstrong. Our aim is to analyze how the online news media portray doping allegations in sports specifically on these two athletes. READ MORE

  6. 5. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Melker Gunillasson-Sevä; Gustav Erkers; [2023]
    Keywords : Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

    Abstract : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. READ MORE