Essays about: "abstract for green marketing"

Showing result 1 - 5 of 9 essays containing the words abstract for green marketing.

1. 1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

3. 2. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Julia Darnéus Ekeroth; Natasha Milner; Elina Nurmi; [2020]
   Keywords : Environmental concern; green marketing; green consumer; green scepticism; green purchase decision;

   Abstract : ABSTRACT   Date:                                  2020-06-06   Level:                                 Bachelor Thesis in Business Administration, 15 cr   Institution:   School of Business, Society and Engineering, Mälardalen University   Authors:         Elina Nurmi                         Julia Darnéus Ekeroth   Natasha Milner             (1993-01-08)                              (1996-07-24)                                  (1998-05-05)   Title:                                  Investigating the ‘Greenness’ of Young Consumers   Tutor:                                David Freund   Keywords:  Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions?   Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. READ MORE

4. 3. Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olivia Beinö; Linnéa Alexanderson; [2020]
   Keywords : Green Marketing; Sustainable Marketing; Green Product; Furniture Market; Greenwashing; Consumer Behaviour;

   Abstract : Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. READ MORE

5. 4. "Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ella Dahlman; Susanne Merkler; [2020]
   Keywords : Sustainable fashion; Sustainable fashion marketing; Sustainable fashion consumers;

   Abstract : Abstract  Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. READ MORE

6. 5. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
   Keywords : Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

   Abstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE