Essays about: "abstract for marketing thesis"

Showing result 1 - 5 of 30 essays containing the words abstract for marketing thesis.

  1. 1. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    University essay from Linköpings universitet/Produktionsekonomi; Linköpings universitet/Produktionsekonomi

    Author : Ashwanth Sankar; Gokul Kannappan; [2020]
    Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE

  2. 2. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  3. 3. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Master of Science in Marketing and Consumption.... READ MORE

  4. 4. Permission Based Risk Assessment for Enhancing Privacy of Android Users

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammad Rashid Idris; [2018]
    Keywords : Android; Mobile apps; Privacy; Risk assessment; Principle of Least Privilege; EBIOS; Android; Mobila appar; Integritet; Riskbedömningsmetoden; Princip om lägst privilegium; EBIOS;

    Abstract : Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. READ MORE

  5. 5. Additive manufacturing at LEGO: Developing a holistic management framework for high-volume manufacturers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeppe Mikkelsen; [2018]
    Keywords : Additive manufacturing; 3D printing; operations;

    Abstract : Additive manufacturing (popularly known as 3D printing) is developing rapidly these years becoming increasingly relevant to high-volume manufacturing firms. The additive nature of the production technique makes it distinct to traditional manufacturing techniques that tend to be less flexible. READ MORE