Essays about: "abstract on marketing communication"

Showing result 1 - 5 of 32 essays containing the words abstract on marketing communication.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   University essay from Jönköping University

   Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

4. 3. Humor as a Social Media Strategy : A mixed-methods research on humor, its types, contingencies, and favorability

   University essay from Jönköping University

   Author : Annika Romell; Rebecca Segedi; [2022]
   Keywords : ;

   Abstract : Abstract Problem: The social media era has forced brands and businesses to adapt to their shifting role with consumers. The interactive nature of platforms and the new social language has presented businesses and brands with new capabilities. READ MORE

5. 4. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Mathilda Lyppert; [2021]
   Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

   Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

6. 5. The Shades of Styles : A human search for words communicating all aspects of styles.

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Erlend Hellerslien; [2021]
   Keywords : Style; Styles; Shades of Styles; Digital Style; Design Theory; Semiotic Theory; Semiotics; Semantics; Seethics; Design Inclusion; User Experience Design; Cultural Analytics; Visual Worlds; Art Historical Writing; Digital Art History; Visual Studies; Visual Literacy; Human Communication; Digital Style Dictionary; Digital Visual Compass; Spectrum; Reality; Multi Realities; Core Reality; Abstract Reality; Surreal Reality; Artifical Reality; Phenomenolgy; Moral; Ethics; Labels; Critical Terms; Aspects of Seeing; Representation; Transpace Style; Swisch; Style; Medium; RAW; Image; Artifical Intelligence; AI; Visual Exploration; Humankind; Fundamentals; Bias; Gizmos; Hyperreality; Mythologies; Sterotyping; Discrimination; Stories of Art; Synesthesia; Post-truth; Fake Photo; Creativity; Art Direction; Editing; Advertising; Manipulation; Marketing; Animation; Photography; Film; Ilustration; Graphic Design; Arcitecture; Color; Icon; Beauty; Human Commonality; Respect; Diversity;

   Abstract : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. READ MORE