Essays about: "abstract on marketing practices"

Showing result 1 - 5 of 9 essays containing the words abstract on marketing practices.

  1. 1. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : George Iskef; [2021]
    Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

    Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE

  3. 2. Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia Beinö; Linnéa Alexanderson; [2020]
    Keywords : Green Marketing; Sustainable Marketing; Green Product; Furniture Market; Greenwashing; Consumer Behaviour;

    Abstract : Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. READ MORE

  4. 3. "Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ella Dahlman; Susanne Merkler; [2020]
    Keywords : Sustainable fashion; Sustainable fashion marketing; Sustainable fashion consumers;

    Abstract : Abstract  Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. READ MORE

  5. 4. Value Co-creation Practices in Brand Community of Airbnb

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
    Keywords : Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

    Abstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE

  6. 5. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model

    University essay from Göteborgs universitet/Graduate School

    Author : Joakim Andersson; Måns Svenler; [2018-07-03]
    Keywords : segmentation; practice theory; practice-based segmentation; the Practice Portfolio; music production;

    Abstract : Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are in terms of demographics, psychographics and behavior, instead of what they do. READ MORE